How to self-publish your book.
Write. Publish. Market.
Writing a book is both the simplest thing you can do, and the most terrifying. Whether you hire a ghostwriter or not, the process remains largely the same. The central difference is that if you hire a ghostwriter they will interview you and then write the content in your voice. If you write your own book then it can feel harder to start, but the prompts remain the same. Tell your story. Begin at the beginning and take it from there.
Step 1: Write your story.
The building blocks.
Writing is more than just words on the screen; it’s about breathing life into ideas. Start with a clear concept and build an outline. This gives you a roadmap and something to refer back to.
Set a writing schedule
Consistency is key. Set achievable writing goals and a regular schedule. Whether it's an hour each morning or dedicated weekends, find what works for you. Remember, every word written is a step closer to a finished book. It’s a bit like an endurance sport, once you get in the rhythm it gets easier.
Step 2: Choose your publishing path.
Traditional publishers vs. print on demand
There’s two primary paths: traditional publishing or print on demand (POD). Traditional publishing, while offering expert guidance and resources, can be highly selective and time- consuming. On the flip side, POD provides more control and quicker turnaround but demands more from you in terms of marketing and distribution. This can be offset by hiring or subcontracting a graphic designer and editor. Both are crucial and I would never recommend proceeding with a book without this skillset included in the production process.
Navigating Print on Demand
If you opt for POD, research providers both at home and abroad. Consider factors like printing costs, distribution channels, and royalty structures. Companies like YourBooks and Pikitia Press offer tailor-made services for budding Kiwi authors while larger offshore companies may offer lower per-unit pricing, but higher shipping costs.
Step 3: Editing, design, and formatting.
The role of professional editing
Never underestimate the power of editing. A professional editor does more than correct grammar; they enhance readability and ensure your story resonates with your audience. Investing in a good editor is investing in the quality of your book. If you’re writing your own book this is even more imperative. Even as a professional ghostwriter, I still use an editor for every publication.
Format for success
Formatting is crucial, especially for eBooks. Ensure your book is compatible with various digital platforms and formats. There are tools and services available that can assist with this, often at a reasonable cost. If you are creating a book cover then you will need a graphic designer and they will often be able to typeset and format your manuscript at the same time.
Step 4: Design the book cover.
First impressions count
Your book cover is your first impression. It should be captivating and reflective of your story’s essence. Hiring a professional designer can make a world of difference. Don’t skimp on this step.
Step 5: ISBN and legalities.
Gett your ISBN
In New Zealand, an ISBN (International Standard Book Number) is essential for sales and distribution. Apply for one through the National Library of New Zealand. It's a straightforward process and a vital step in legitimising your book.
Step 6: Marketing and distribution.
Craft your marketing strategy
Now, it’s time to let the world know about your book. Create a marketing plan that includes social media promotion, book reviews, and author events. Engage with local bookstores and libraries for possible collaborations.
Leverage social media
Platforms like Facebook, Instagram, LinkedIn and even X or Threads are powerful tools for reaching potential readers. Share your journey, snippets from your book, and engage with your audience. Building a community around your book can do wonders. Not to mention, it’s ready-made content marketing.
Distribution channels
Explore various distribution channels. Online platforms like Amazon and Book Depository offer global reach. Also, consider local sites like Fishpond and Mighty Ape for a more localised approach. If you have a broad social media platform and substantial reach, it may be worth talking to a traditional publisher about a distribution agreement.
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Writing a book isn’t a quick job. But it’s worth doing. And it takes more grit and perseverance than just raw talent. Think about the whole process from the start and you’ll be well prepared. Write passionately, publish wisely, and market creatively. Your story deserves to be heard.
